Popular Hashtags Knife Makers Should Use in 2022

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If you’re selling your knives on Instagram, hashtags are important tools in your marketing toolbox. That’s because they allow new potential customers to find your content, instead of just your ever-same followers. But … which Instagram hashtags should you use?

Below, we’re giving you a few things:

  1. popular and trending hashtags for knife makers
  2. two hashtag lists researched by a social media expert
  3. a quick guide how to create your own hashtag list

Let’s start with the essentials.

Popular & trending hashtags for knife makers (split by audience)

Here are quintessential Instagram hashtags for knife makers. They’re not complete—they’re a starting point for you.

We’ve split them up by target audiences. You know best who you want to reach. 🙂

Don’t copy-paste them into every one of your posts. Instagram doesn’t like it. See below for how to customize this list.

Common for all audiences

Here are highly or medium popular hashtags that are basically untargeted.

Recommendation: Add one or two for a post, but don’t use all of them all the time.

#knifemaker #knifemakers #blade #knife #knives #handmade #customknives #maker #forged #custom #handmadeknives #knivesofig #knivesofinstagram

For the cooks

#cooking #cook #chef #homemade #recipe #foodpic #dinner #homecooking #kitchen #cheflife #eat #japanesefood #foodart #yum #baking #foodpics #lunch #chefsofinstagram #cuisine #foodlover #foodgasm #foodstyling #recipes #tasty

This isn’t really about knives, though??? That’s right! You want to reach new cooks, and what do they care about? Food, and cooking it!

For an EDC / 2nd amendment / tactical audience

#edc #knifelife #knifenut #everydaycarry #knifecommunity #knifefanatics #edcgear #edcknife #edcknives #tactical #survival #tacticalknives #2a #pocketdump

For hunters

#hunting #hunt #bowhunting #deerhunting #hunter #deer #duckhunting #whitetail #archery #fishing #deerseason #waterfowl #huntingseason #buck #rifle #guns #waterfowlhunting #elk #whatgetsyououtdoors #shotgun #huntress #whitetaildeer #muledeer #outdoors #outdoorsman #survival #realtree #bowseason

Notice how this is hardly about knives—but all about what hunters care about? Yes, that’s intentional. 🙂

Hashtags lists compiled by a social media professional

To get a different perspective, we asked a social media freelancer to create us two hashtag lists. We wanted hashtags with medium or small numbers of posts (i.e. not wildly popular ones) and ideally hashtags that are often missed. He looked at a few example accounts and this is what he came up with.

List 1

#texasknifemaker #customknivesofinstagram #blacksmithshop #knifeshop #weldersociety #knifedesign #knifecollectors #weldersofinstagram #springtexas #weldingshop #knifecommunity #knifeclub #huntingknives #welderslife #knifesales #springtx #huntingknife #madeintexas #customknife #weldernation

List 2

#knifesmith #knivescommunity #knifeinstagram #texasgram #knife4sale #knifemakingcommunity #customknifemaker #knifeworld #knifemakers #knifeforsale #weldeveryday #bladesmithing #knifeobsession #knivesforsale #edcknives #weldinglife #texasmade #blacksmithing #knivesofig #customknives

Hope this helps to get you started!

The best Instagram hashtags for you?

The truth is: There are great hashtags for you. Unfortunately it’s also true that there is no great hashtag list for everyone. Because you’re not like everyone. That means you got to determine your own hashtags. Here is the good news:

Hashtag research isn’t luck.

Your posts are not doomed to 12 hashtag views for the rest of your Instagram life.

You can build a hashtag list that is great for you. There isn’t a five minute fix. (Sorry.) It’s a process. Here is an overview:

  1. Start with a bunch of hashtags. The lists above are a decent starting point, but you can also research your own using these FREE hashtag research tools that we collected for you.
  2. For each post, adapt the list: throw out a bunch of hashtags and use some that are specific to the post or to current events (like BLADE show) or nearby locations.
  3. Then, experiment. Use what works more often. Discard things that don’t.

5 Guidelines for choosing better hashtags for your list

  • Stick to hashtags with 10k – 100k posts. Avoid hashtags with millions of posts. Even 100k+ are very crowded. (Read here about why.)
  • Reserve the majority of your hashtags for those that your customers use. (But don’t make the mistake of only describing your knives.)
  • Mix it up. Don’t re-use the same tired list of hashtags again and again. That looks like spam, and Instagram algorithms eat spam for breakfast.
  • You can use up to 30 hashtags. Use them, if you can—but quality over quantity.
  • Avoid banned hashtags!

Maybe most importantly: Don’t spend too much time on hashtag research! It’s something people like to obsess about—but engagement & good content matter more at the end of the day. Focus on those.

Thanks to @phillyknifeco who triggered this post. 💯 Read an interview with him here.

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