Are Your Customers Helping You

Are Your Customers Helping You

You make your customers very happy, right? I mean, they’re not just “okay” when the knife arrives—they’re out of their mind. (Right?) So, they’re perfect advocates for your products. Let them help you. Ask them to. And know what’s special about your customers? Apart from obviously loving your knives? They very likely know other people […]

Knife Material Matters: How to Build a Heat Treat Oven Control Box

Knife Material Matters: How to Build a Heat Treat Oven Control Box

I’m going to skip right over the oven build itself and get into the control box. This is the part where a lot of people are unsure of how it works. It’s actually much easier than you might think! If you need any help building the oven let’s discuss it on Instagram! Disclaimer This is […]

Follow the Money & Find your Niche

Follow the Money & Find your Niche follow the money & find your niche

What knives should you make, and for whom? In other words, how do you find your niche? Finding your niche, figuring out your target audience—that is something we have discussed before. And we will discuss it again and again because it matters so much: 👉 when making knives: would those people be interested? 👉 when […]

Hashtag Mistake: Don’t Describe your Knife

Hashtag Mistake: Don’t Describe your Knife

It’s a mistake I only know too well—we got that one wrong plenty of times and didn’t even realize it. In short, you gotta be clear on whom you want to reach with your posts. Who will buy your knife? (Talked about that the other day.) For Example: If you want to reach BBQ enthusiasts, […]

Instagram Content Rule #1: Be Active & Post Regularly

Instagram Content Rule #1: Be Active & Post Regularly instagram content rule

You want to grow your followers and sell your knives on Instagram? There is one thing you have to keep in mind—and all the hashtag research and engagement tactics in the world will not help you if you mess it up: You have to be active and post regularly. No secret sauce will save your […]

Shop vs Forge Accounts: An Instagram Strategy for Knife Makers

Shop vs Forge Accounts: An Instagram Strategy for Knife Makers

How can your Instagram appeal to knife buyers while you still can post messy, spontaneous workshop stuff? That’s what a IG strategy is for: it tells you what goes where. In this post we talk about the Shop vs Forge Accounts strategy. (See our Instagram Guide for other strategies.) While it is a very clear […]

Knives Need Social Proof

Knives Need Social Proof

Social what? Gotta love those fancy marketing terms, right? 😅 It’s really simple though. And probably you do that already. For example, we’ve seen many knife makers share posts from happy customers receiving the knife at last, unwrapping it, being happy. That’s social proof. One example for it at least. Ever seen online shops adding […]

Your Knife Post is Gone in 20 Seconds

Your Knife Post is Gone in 20 Seconds

We counted: for #knife there were 31 posts in 10 minutes. That means 3 posts per minute. That means… 🚀 Your post has, on average,20 secondsin the top spot, and then it’s being replaced by the next one. The takeaway is simple: Don’t wasteyour gunpowderon wildlypopular hashtags You’ve got 30. Make ‘em count. 💯 Consider aiming for […]

Scroll to Top