Watermarking Knife Pictures? Why Bother?

Watermarking Knife Pictures? Why Bother? watermark

Makers about Marketing—these are posts where makers share about their marketing ideas, strategies or approaches. These posts often but not always represent our views—and that’s the point. We want to give room to a wide range of ideas so YOU can choose from what fits your needs. This post was written by @made_by_jon, a Canadian […]

Are Your Customers Helping You

Are Your Customers Helping You

You make your customers very happy, right? I mean, they’re not just “okay” when the knife arrives—they’re out of their mind. (Right?) So, they’re perfect advocates for your products. Let them help you. Ask them to. And know what’s special about your customers? Apart from obviously loving your knives? They very likely know other people […]

How to Build a Heat Treat Oven Control Box

How to Build a Heat Treat Oven Control Box

This guide about how to build the control box for a heat treat oven is part of the Knife Material Matters column by Keith from knifematerial.at. You find Keith’s guide below—I’ll explain the very basics of heat treatment before so everyone gets an idea what this is. 🙂 Read Keith’s previous post An Abrasive Discussion or visit […]

Follow the Money & Find your Niche

Follow the Money & Find your Niche follow the money & find your niche

What knives should you make, and for whom? In other words, how do you find your niche? Finding your niche, figuring out your target audience—that is something we have discussed before. And we will discuss it again and again because it matters so much: 👉 when making knives: would those people be interested? 👉 when […]

Hashtag Mistake: Don’t Describe your Knife

Hashtag Mistake: Don’t Describe your Knife

It’s a mistake I only know too well—we got that one wrong plenty of times and didn’t even realize it. In short, you gotta be clear on whom you want to reach with your posts. Who will buy your knife? (Talked about that the other day.) For Example: If you want to reach BBQ enthusiasts, […]

Instagram Content Rule #1: Be Active & Post Regularly

Instagram Content Rule #1: Be Active & Post Regularly instagram content rule

You want to grow your followers and sell your knives on Instagram? There is one thing you have to keep in mind—and all the hashtag research and engagement tactics in the world will not help you if you mess it up: You have to be active and post regularly. No secret sauce will save your […]

Shop vs Forge Accounts: An Instagram Strategy for Knife Makers

Shop vs Forge Accounts: An Instagram Strategy for Knife Makers

How can your Instagram appeal to knife buyers while you still can post messy, spontaneous workshop stuff? That’s what a IG strategy is for: it tells you what goes where. In this post we talk about the Shop vs Forge Accounts strategy. (See our Instagram Guide for other strategies.) While it is a very clear […]

Scroll to Top