Hashtags in stories? My š§ went š„ first time I read that. (Yet another thing to take care of?? š Anywayā¦) Why and how should you use them? The why is really simple: they push your stories out of your follower bubble. Which hashtags should you choose? The same youād choose in your posts. š […]
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Knives Need Social Proof
Social what? Gotta love those fancy marketing terms, right? š Itās really simple though. And probably you do that already. For example, weāve seen many knife makers share posts from happy customers receiving the knife at last, unwrapping it, being happy. Thatās social proof. One example for it at least. Ever seen online shops adding […]
Your Knife Post is Gone in 20 Seconds
We counted: for #knife there were 31 posts in 10 minutes. That means 3 posts per minute. That meansā¦ š Your post has, on average,20 secondsin the top spot, and then itās being replaced by the next one. The takeaway is simple: Don’t wasteyour gunpowderon wildlypopular hashtags Youāve got 30. Make āem count. šÆ Consider aiming for […]
Daggers and Diamonds: Drilling Daggers & The Copters of Doom
As many as 2500 injuries involving drill presses happen every year! š¤Æ (And I was one of them.) Let’s make sure you aren’t!! Last year I was one of those 2500 injuries š because I wanted to do a quick and dirty drill jobāinstead of taking the proper precautions. I decided I would hold the […]
Why You Should Use Hashtags
Use hashtags, use hashtags! Wait, but WHY? š¤ Because Instagram puts your knife pics, your content into a bubble with only your followers! And Hashtags are one way to break out. By default itās almost only your followers who will see your content. There are a few ways to break out of this, for example: […]
Knife Material Matters: An Abrasive Discussion
Humidity š§ and bad storage š¦ are the fastest ways to RUIN YOUR ABRASIVE BELTS. Letās talk about how you can free up space and get more life out of those expensive belts. Thanks šĀ @balticbladesĀ for the 2nd pic! š ā The most important factor in belt life is HUMIDITY. In a perfect world, your belts […]
Don’t Rely Only on Instagram to Sell Your Knives! (Manage Your Risk)
When you turn your knife making hobby into a business some things start to matter. Risk management is one of those. What does that mean? What if Instagram suspends your account? Let’s look at an example. With much time and effort you build up your IG account to 12k followers. You drive a steady stream […]
Daggers and Diamonds: Because Size Matters
Ryan from @dragonsnestforge here again! Want your next knife project to stand out, to really shine, and maybe give it that extra sparkle? Awesome, that’s what gemstones are MADE FOR. And nothing easier! You just gotta ā¦ pick a size (not too big, not too small),the shape needs to fit of course, andā¦so must the […]
Showroom vs. Workshop: An Instagram Strategy for Knife Makers
How to keep your Instagram wall beautifulāand still show the knife making process? Thatās what weāve been talking about with a bunch of you knife makers, and one simple publishing strategy came out of it that we like a lot: Letās call it Showroom (Posts) vs. Workshop (Stories). How does that look like? š Letās […]
Knife Material Matters: Packaging Shipping Do’s & Dont’s
š Congratulationsāyou sold one of your handmade knives! Youāre still NOT DONE though. Iām Keith fromĀ @knifematerial.atĀ and in this first post onĀ @IndieKnivesĀ Iād love to share a few tips about packaging and sending knives. Comment your own tips below! Don’tā¦ š« Let your knife rattle around in the box. š It could damage the finish! š« Leave […]