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Hashtag Mistake: Don’t Describe your Knife

Hashtag Mistake: Don’t Describe your Knife

It’s a mistake I only know too well—we got that one wrong plenty of times and didn’t even realize it. In short, you gotta be clear on whom you want to reach with your posts. Who will buy your knife? (Talked about that the other day.) For Example: If you want to reach BBQ enthusiasts, […]

Knives Need Social Proof

Knives Need Social Proof

Social what? Gotta love those fancy marketing terms, right? 😅 It’s really simple though. And probably you do that already. For example, we’ve seen many knife makers share posts from happy customers receiving the knife at last, unwrapping it, being happy. That’s social proof. One example for it at least. Ever seen online shops adding […]

Your Knife Post is Gone in 20 Seconds

Your Knife Post is Gone in 20 Seconds

We counted: for #knife there were 31 posts in 10 minutes. That means 3 posts per minute. That means… 🚀 Your post has, on average,20 secondsin the top spot, and then it’s being replaced by the next one. The takeaway is simple: Don’t wasteyour gunpowderon wildlypopular hashtags You’ve got 30. Make ‘em count. 💯 Consider aiming for […]

Daggers and Diamonds: Drilling Daggers & The Copters of Doom

Daggers and Diamonds: Drilling Daggers & The Copters of Doom

As many as 2500 injuries involving drill presses happen every year! 🤯 (And I was one of them.) Let’s make sure you aren’t!! Last year I was one of those 2500 injuries 😅 because I wanted to do a quick and dirty drill job—instead of taking the proper precautions. I decided I would hold the […]

Knife Material Matters: An Abrasive Discussion

Knife Material Matters: An Abrasive Discussion abrasive belt

Humidity 💧 and bad storage 📦 are the fastest ways to RUIN YOUR ABRASIVE BELTS. Let’s talk about how you can free up space and get more life out of those expensive belts. Thanks 👉 @balticblades for the 2nd pic! 🙏 ❗ The most important factor in belt life is HUMIDITY. In a perfect world, your belts […]

Don’t Rely Only on Instagram to Sell Your Knives! (Manage Your Risk)

When you turn your knife making hobby into a business some things start to matter. Risk management is one of those. What does that mean? What if Instagram suspends your account? Let’s look at an example. With much time and effort you build up your IG account to 12k followers. You drive a steady stream […]

Daggers and Diamonds: Because Size Matters

Daggers and Diamonds: Because Size Matters daggers and diamonds

Ryan from @dragonsnestforge here again! Want your next knife project to stand out, to really shine, and maybe give it that extra sparkle? Awesome, that’s what gemstones are MADE FOR. And nothing easier! You just gotta … pick a size (not too big, not too small),the shape needs to fit of course, and…so must the […]

Showroom vs. Workshop: An Instagram Strategy for Knife Makers

Showroom vs. Workshop: An Instagram Strategy for Knife Makers showroom vs workshop

How to keep your Instagram wall beautiful—and still show the knife making process? That’s what we’ve been talking about with a bunch of you knife makers, and one simple publishing strategy came out of it that we like a lot: Let’s call it Showroom (Posts) vs. Workshop (Stories). How does that look like? 👉 Let’s […]

Knife Material Matters: Packaging Shipping Do’s & Dont’s

Knife Material Matters: Packaging Shipping Do’s & Dont’s packaging and shipping

🎉 Congratulations—you sold one of your handmade knives! You’re still NOT DONE though. I’m Keith from @knifematerial.at and in this first post on @IndieKnives I’d love to share a few tips about packaging and sending knives. Comment your own tips below! Don’t… 🚫 Let your knife rattle around in the box. 👉 It could damage the finish! 🚫 Leave […]

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