Knives. What would we do without them? No, literally. Imagine hunting an animal and carving meat without a knife. Imagine trying to cut down a tree without a sharp, durable blade. For a more modern-day example, imagine opening your Amazon package or eating a steak without a knife. Knives give us comfort and convenience––more importantly, […]
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A Perfect Instagram Profile
Perfect? There’s plenty of tips and tricks out there to fine tune your Instagram profile. And some of us love to get things perfect, right? I’ll admit it. I love this honing, fine-tuning, perfecting. Know why? Because it’s safe. I can spend hours perfecting irrelevant details because it keeps me from having to do something hard, something […]
Knife Material Matters: Portable Band Saw Conversion
If your workshop looks like mine, … [A ➡️ Knife Material Matters column by @knifematerial.at] …it is stuffed to the brink with machines, tools, and materials. Comment 🙋 if that sounds familiar. 💯 Everycentimeter of my 20 sqmis occupied by a workbench, shelf, or hooks. I really can’t show mercy to machines that don’t pull their […]
Pricing Sandwich: Easy Way to Think About Pricing
Vegetarian option available, too. 😆 A “pricing sandwich” is an easy way to think about pricing. (Or costs!) As an example, let’s walk through a custom order for a sandwhich (knife). 🍞 You start with the bread at the bottom—that’s your base model. Maybe a hunter with a gut hook starts at $250. 🥗 Then […]
How to Keep Track of your Custom Orders
How do you keep track of your custom knife orders? What systems exist to make this easy? Here, we’ll share a few examples from the community. All knife makers mentioned here have graciously allowed us to share how they stay organized. The point of this blog post is not only how others do it—but also […]
Popular Hashtags Knife Makers Should Use in 2022
If you’re selling your knives on Instagram, hashtags are important tools in your marketing toolbox. That’s because they allow new potential customers to find your content, instead of just your ever-same followers. But … which Instagram hashtags should you use? Below, we’re giving you a few things: popular and trending hashtags for knife makers two […]
Makers About Marketing: Philadelphia Knife Company
We ask you makers about how your marketing journey, so we can all learn. Many of you are doing an incredible job at figuring out marketing for your niches. So, we’re asking you how you do it. @phillyknifeco was nice enough to jump into the cold water and guinea pig this new Q&A format. Thanks […]
Are Your Customers Helping You
You make your customers very happy, right? I mean, they’re not just “okay” when the knife arrives—they’re out of their mind. (Right?) So, they’re perfect advocates for your products. Let them help you. Ask them to. And know what’s special about your customers? Apart from obviously loving your knives? They very likely know other people […]
Break Out of your Follower Bubble!
What’s a follower bubble? 🧼 (👈 This is a “soap emoji”. Does it work for you?) The follower bubble is really just something to be aware of. It’s the reason why you might want to use hashtags, for example. How does Instagram decide whom to show your posts? What is their metric? Basically, they want […]
Follow the Money & Find your Niche
What knives should you make, and for whom? In other words, how do you find your niche? Finding your niche, figuring out your target audience—that is something we have discussed before. And we will discuss it again and again because it matters so much: 👉 when making knives: would those people be interested? 👉 when […]