Category: Marketing

The Truth about Instagram Hashtag Advice

The Truth about Instagram Hashtag Advice

There is a lot of hashtag advice out there. We make some observations ourselves—because we think that hashtags are a necessary tool in a knife maker’s marketing tool box to break out of the follower bubble. But. There is a lot of “do what I say” advice out there that isn’t quite 100% open about […]

Banned Instagram Hashtags that Knife Makers Should Avoid

Banned Instagram Hashtags that Knife Makers Should Avoid

As a knife maker on Instagram, hashtags should definitely be part of your toolbox. One thing to look out for is “banned” hashtags because they can seriously screw with your marketing efforts on IG. So let’s talk about why they are dangerous and how to recognize them. What does it mean that a hashtag is […]

Watermarking Knife Pictures? Why Bother?

Watermarking Knife Pictures? Why Bother? watermark

Makers about Marketing—these are posts where makers share about their marketing ideas, strategies or approaches. These posts often but not always represent our views—and that’s the point. We want to give room to a wide range of ideas so YOU can choose from what fits your needs. This post was written by @made_by_jon, a Canadian […]

Instagram Content Rule #1: Be Active & Post Regularly

Instagram Content Rule #1: Be Active & Post Regularly instagram content rule

You want to grow your followers and sell your knives on Instagram? There is one thing you have to keep in mind—and all the hashtag research and engagement tactics in the world will not help you if you mess it up: You have to be active and post regularly. No secret sauce will save your […]

Shop vs Forge Accounts: An Instagram Strategy for Knife Makers

Shop vs Forge Accounts: An Instagram Strategy for Knife Makers

How can your Instagram appeal to knife buyers while you still can post messy, spontaneous workshop stuff? That’s what a IG strategy is for: it tells you what goes where. In this post we talk about the Shop vs Forge Accounts strategy. (See our Instagram Guide for other strategies.) While it is a very clear […]

Free Hashtag Research Tools for Knife Makers on Instagram (in 2021)

Free Hashtag Research Tools for Knife Makers on Instagram (in 2021)

Hashtag research … not everyone’s favorite topic. 😁 Most of you want to MAKE, not research hashtags, right? Of course, hashtag research does matter if you want to reach your niche audience. So, here are some tools to help you out. We’ll keep this list up to date with our favorite hashtag tools. Let us […]

Nobody NEEDS a Custom Knife (But Some Folks Really WANT One)

Nobody NEEDS a Custom Knife (But Some Folks Really WANT One) nobody needs

If you make custom knives for a living you gotta face one hard truth: no one needs what you’re making. Sorry, it’s true. (But there is hope.) Custom knives start at $100 a piece. $300 are common, even $1000 isn’t unheard of. No one needs a $100+ knife to chop bell pepper thrice a week. […]

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