Category: Instagram

The Truth about Instagram Hashtag Advice

The Truth about Instagram Hashtag Advice

There is a lot of hashtag advice out there. We make some observations ourselves—because we think that hashtags are a necessary tool in a knife maker’s marketing tool box to break out of the follower bubble. But. There is a lot of “do what I say” advice out there that isn’t quite 100% open about […]

Banned Instagram Hashtags that Knife Makers Should Avoid

Banned Instagram Hashtags that Knife Makers Should Avoid

As a knife maker on Instagram, hashtags should definitely be part of your toolbox. One thing to look out for is “banned” hashtags because they can seriously screw with your marketing efforts on IG. So let’s talk about why they are dangerous and how to recognize them. What does it mean that a hashtag is […]

Instagram Content Rule #1: Be Active & Post Regularly

Instagram Content Rule #1: Be Active & Post Regularly instagram content rule

You want to grow your followers and sell your knives on Instagram? There is one thing you have to keep in mind—and all the hashtag research and engagement tactics in the world will not help you if you mess it up: You have to be active and post regularly. No secret sauce will save your […]

Shop vs Forge Accounts: An Instagram Strategy for Knife Makers

Shop vs Forge Accounts: An Instagram Strategy for Knife Makers

How can your Instagram appeal to knife buyers while you still can post messy, spontaneous workshop stuff? That’s what a IG strategy is for: it tells you what goes where. In this post we talk about the Shop vs Forge Accounts strategy. (See our Instagram Guide for other strategies.) While it is a very clear […]

Free Hashtag Research Tools for Knife Makers on Instagram (in 2021)

Free Hashtag Research Tools for Knife Makers on Instagram (in 2021)

Hashtag research … not everyone’s favorite topic. 😁 Most of you want to MAKE, not research hashtags, right? Of course, hashtag research does matter if you want to reach your niche audience. So, here are some tools to help you out. We’ll keep this list up to date with our favorite hashtag tools. Let us […]

Announcing the Giveaway (GAW) Megaphone for Knife Makers

Announcing the Giveaway (GAW) Megaphone for Knife Makers

Our mission is to help the not (yet) outrageously successful knife makers become outrageously successful. One way to do that: we boost your giveaway on Instagram. For free. Want to make sure your Giveaway is crushing it? Get the most out of your Giveaway Post! How does the Megaphone work? It’s simple: we’ll share it […]

The Problem with Links in Instagram (and How to Solve it)

The Problem with Links in Instagram (and How to Solve it)

Summary for busy knife makers Links in Instagram are not clickable, EXCEPT the website link in your bio Make that 1 link count! In posts, refer to the “link in my bio” Either use a custom page on your website, or use a free tool (see below) Instagram is a quite simple tool and that’s […]

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