Perfect? There’s plenty of tips and tricks out there to fine tune your Instagram profile. And some of us love to get things perfect, right? I’ll admit it. I love this honing, fine-tuning, perfecting. Know why? Because it’s safe. I can spend hours perfecting irrelevant details because it keeps me from having to do something hard, something […]
Roselle Canoy
Knife Material Matters: Portable Band Saw Conversion
If your workshop looks like mine, … [A ➡️ Knife Material Matters column by @knifematerial.at] …it is stuffed to the brink with machines, tools, and materials. Comment 🙋 if that sounds familiar. 💯 Everycentimeter of my 20 sqmis occupied by a workbench, shelf, or hooks. I really can’t show mercy to machines that don’t pull their […]
Pricing Sandwich: Easy Way to Think About Pricing
Vegetarian option available, too. 😆 A “pricing sandwich” is an easy way to think about pricing. (Or costs!) As an example, let’s walk through a custom order for a sandwhich (knife). 🍞 You start with the bread at the bottom—that’s your base model. Maybe a hunter with a gut hook starts at $250. 🥗 Then […]
Popular Hashtags Knife Makers Should Use in 2022
If you’re selling your knives on Instagram, hashtags are important tools in your marketing toolbox. That’s because they allow new potential customers to find your content, instead of just your ever-same followers. But … which Instagram hashtags should you use? Below, we’re giving you a few things: popular and trending hashtags for knife makers two […]
Are Your Customers Helping You
You make your customers very happy, right? I mean, they’re not just “okay” when the knife arrives—they’re out of their mind. (Right?) So, they’re perfect advocates for your products. Let them help you. Ask them to. And know what’s special about your customers? Apart from obviously loving your knives? They very likely know other people […]
Break Out of your Follower Bubble!
What’s a follower bubble? 🧼 (👈 This is a “soap emoji”. Does it work for you?) The follower bubble is really just something to be aware of. It’s the reason why you might want to use hashtags, for example. How does Instagram decide whom to show your posts? What is their metric? Basically, they want […]
Follow the Money & Find your Niche
What knives should you make, and for whom? In other words, how do you find your niche? Finding your niche, figuring out your target audience—that is something we have discussed before. And we will discuss it again and again because it matters so much: 👉 when making knives: would those people be interested? 👉 when […]
You Should Add Hashtags in Stories
Hashtags in stories? My 🧠 went 💥 first time I read that. (Yet another thing to take care of?? 😅 Anyway…) Why and how should you use them? The why is really simple: they push your stories out of your follower bubble. Which hashtags should you choose? The same you’d choose in your posts. 👉 […]
Hashtag Mistake: Don’t Describe your Knife
It’s a mistake I only know too well—we got that one wrong plenty of times and didn’t even realize it. In short, you gotta be clear on whom you want to reach with your posts. Who will buy your knife? (Talked about that the other day.) For Example: If you want to reach BBQ enthusiasts, […]
Knives Need Social Proof
Social what? Gotta love those fancy marketing terms, right? 😅 It’s really simple though. And probably you do that already. For example, we’ve seen many knife makers share posts from happy customers receiving the knife at last, unwrapping it, being happy. That’s social proof. One example for it at least. Ever seen online shops adding […]