Makers of Kitchen Knives Get their Hosting & Online Shop Accounts Suspended

Makers of Kitchen Knives Get their Hosting & Online Shop Accounts Suspended

We’re hearing this again and again: knife makers who happily sell kitchen knives suddenly get their accounts suspended. The reason? They’ve been found to violate the Terms of Service for selling “weapons”. Of course, these makers haven’t suddenly started selling combat knives—they have been selling ordinary kitchen knives. Until one day, boom, their account was […]

The Truth about Instagram Hashtag Advice

The Truth about Instagram Hashtag Advice

There is a lot of hashtag advice out there. We make some observations ourselves—because we think that hashtags are a necessary tool in a knife maker’s marketing tool box to break out of the follower bubble. But. There is a lot of “do what I say” advice out there that isn’t quite 100% open about […]

Banned Instagram Hashtags that Knife Makers Should Avoid

Banned Instagram Hashtags that Knife Makers Should Avoid

As a knife maker on Instagram, hashtags should definitely be part of your toolbox. One thing to look out for is “banned” hashtags because they can seriously screw with your marketing efforts on IG. So let’s talk about why they are dangerous and how to recognize them. What does it mean that a hashtag is […]

A Perfect Instagram Profile

A Perfect Instagram Profile

Perfect?  There’s plenty of tips and tricks out there to fine tune your Instagram profile. And some of us love to get things perfect, right? I’ll admit it. I love this honing, fine-tuning, perfecting. Know why? Because it’s safe. I can spend hours perfecting irrelevant details because it keeps me from having to do something hard, something […]

Knife Material Matters: Portable Band Saw Conversion

Knife Material Matters: Portable Band Saw Conversion portable band saw conversion

If your workshop looks like mine, … [A ➡️ Knife Material Matters column by @knifematerial.at] …it is stuffed to the brink with machines, tools, and materials. Comment 🙋 if that sounds familiar. 💯 Everycentimeter of my 20 sqmis occupied by a workbench, shelf, or hooks. I really can’t show mercy to machines that don’t pull their […]

Pricing Sandwich: Easy Way to Think About Pricing

Pricing Sandwich: Easy Way to Think About Pricing

Vegetarian option available, too. 😆 A “pricing sandwich” is an easy way to think about pricing. (Or costs!) As an example, let’s walk through a custom order for a sandwhich (knife). 🍞 You start with the bread at the bottom—that’s your base model. Maybe a hunter with a gut hook starts at $250. 🥗 Then […]

Watermarking Knife Pictures? Why Bother?

Watermarking Knife Pictures? Why Bother? watermark

Makers about Marketing—these are posts where makers share about their marketing ideas, strategies or approaches. These posts often but not always represent our views—and that’s the point. We want to give room to a wide range of ideas so YOU can choose from what fits your needs. This post was written by @made_by_jon, a Canadian […]

Scroll to Top