We’re hearing this again and again: knife makers who happily sell kitchen knives suddenly get their accounts suspended. The reason? They’ve been found to violate the Terms of Service for selling “weapons”. Of course, these makers haven’t suddenly started selling combat knives—they have been selling ordinary kitchen knives. Until one day, boom, their account was […]
The Truth about Instagram Hashtag Advice
There is a lot of hashtag advice out there. We make some observations ourselves—because we think that hashtags are a necessary tool in a knife maker’s marketing tool box to break out of the follower bubble. But. There is a lot of “do what I say” advice out there that isn’t quite 100% open about […]
Banned Instagram Hashtags that Knife Makers Should Avoid
As a knife maker on Instagram, hashtags should definitely be part of your toolbox. One thing to look out for is “banned” hashtags because they can seriously screw with your marketing efforts on IG. So let’s talk about why they are dangerous and how to recognize them. What does it mean that a hashtag is […]
A Perfect Instagram Profile
Perfect? There’s plenty of tips and tricks out there to fine tune your Instagram profile. And some of us love to get things perfect, right? I’ll admit it. I love this honing, fine-tuning, perfecting. Know why? Because it’s safe. I can spend hours perfecting irrelevant details because it keeps me from having to do something hard, something […]
Knife Material Matters: Portable Band Saw Conversion
If your workshop looks like mine, … [A ➡️ Knife Material Matters column by @knifematerial.at] …it is stuffed to the brink with machines, tools, and materials. Comment 🙋 if that sounds familiar. 💯 Everycentimeter of my 20 sqmis occupied by a workbench, shelf, or hooks. I really can’t show mercy to machines that don’t pull their […]
Pricing Sandwich: Easy Way to Think About Pricing
Vegetarian option available, too. 😆 A “pricing sandwich” is an easy way to think about pricing. (Or costs!) As an example, let’s walk through a custom order for a sandwhich (knife). 🍞 You start with the bread at the bottom—that’s your base model. Maybe a hunter with a gut hook starts at $250. 🥗 Then […]
How to Keep Track of your Custom Orders
How do you keep track of your custom knife orders? What systems exist to make this easy? Here, we’ll share a few examples from the community. All knife makers mentioned here have graciously allowed us to share how they stay organized. The point of this blog post is not only how others do it—but also […]
What Hashtags Should You Use
Here is a list of top #️⃣ hashtags to use for knife makers: #knife#knifemakers… Sorry for the clickbait 😆 I had to draw you out becaus This post is for you 💯 The truth is: ✅ There are great hashtags for you. But what is also true: 🚫 There is no great hashtag list for everyone. Sounds […]
Watermarking Knife Pictures? Why Bother?
Makers about Marketing—these are posts where makers share about their marketing ideas, strategies or approaches. These posts often but not always represent our views—and that’s the point. We want to give room to a wide range of ideas so YOU can choose from what fits your needs. This post was written by @made_by_jon, a Canadian […]
Makers About Marketing: @phillyknifeco
We ask you makers about how your marketing journey, so we can all learn. Many of you are doing an incredible job at figuring out marketing for your niches. So, we’re asking you how you do it. @phillyknifeco was nice enough to jump into the cold water and guinea pig this new Q&A format. Thanks […]